MA+P MA+P

Projects

AR Packaging for Cosmetic Products

This project addresses the problem of the traditional packaging culture in the beauty industry, which heavily relies on plastic and other non-recyclable materials. It proposes a potential solution to optimize the packaging system: an Augmented Reality experience that visualizes product information on a digital platform, promoting the use of sustainably-produced raw materials while maintaining the efficacy of marketing strategies.


The project features two experiences: one using a Microsoft HoloLens and the other using a mobile application. The installation version features a pop-up cosmetic store with a minimalistic and monochromatic design. When wearing the HoloLens, the interactive branded content will appear. The mobile application is a more practical real-world solution, which is designed for users to look up any product information either in-store or after purchase.

AR Packaging for Cosmetic Products

Emma Wang
Spring 2020
Coding, Design, Augmented Reality

This project addresses the problem of the traditional packaging culture in the beauty industry, which heavily relies on plastic and other non-recyclable materials. It proposes a potential solution to optimize the packaging system: an Augmented Reality experience that visualizes product information on a digital platform, promoting the use of sustainably-produced raw materials while maintaining the efficacy of marketing strategies.


The project features two experiences: one using a Microsoft HoloLens and the other using a mobile application. The installation version features a pop-up cosmetic store with a minimalistic and monochromatic design. When wearing the HoloLens, the interactive branded content will appear. The mobile application is a more practical real-world solution, which is designed for users to look up any product information either in-store or after purchase.