Algorithm Celebrity is a documentary that explores online identity construction, fame aspiration and social media's influence on the entertainment industry. The project centers around Adam, who uses the creative tools of social media and fashion to express himself. He is on a mission to get an invite to Los Angeles Fashion Week because, in his opinion, appearing there is the epitome of “making it”. The documentary is shaped around a series of interviews ranging from aspiring influencers to social media managers, who will share the real effects these apps have on their career success. Algorithm Celebrity aims to provide a new perspective surrounding the glamorization of internet fame, a tool that many Gen-Z wish to use to their advantage. Most importantly, the project is rooted in scholarly research and statistics that warn of the effects social media has on young people’s mental health worldwide today.