This project addresses the problem of the traditional packaging culture in the beauty industry, which heavily relies on plastic and other non-recyclable materials. It proposes a potential solution to optimize the packaging system: an Augmented Reality experience that visualizes product information on a digital platform, promoting the use of sustainably-produced raw materials while maintaining the efficacy of marketing strategies.
The project features two experiences: one using a Microsoft HoloLens and the other using a mobile application. The installation version features a pop-up cosmetic store with a minimalistic and monochromatic design. When wearing the HoloLens, the interactive branded content will appear. The mobile application is a more practical real-world solution, which is designed for users to look up any product information either in-store or after purchase.
