Creative Media & Behavioral Health Center
The Creative Media & Behavioral Health Center brings together the School of Cinematic Arts and the Keck School of Medicine to create an incubator for innovation in the use of entertainment applications at the intersection of behavioral science, medicine and public health.
The Media Arts + Practice PhD program offers a rigorous and creative environment for scholarly innovation as students explore the intersections of cinema, design, emerging media and critical thinking while defining new forms of cinematic experience, research and scholarship for the 21st century.
Core to the program is its transdisciplinary ethos, its open curriculum and its commitment to the union of critical thinking and making. After completing foundational coursework, students design their own curricula, drawing on expertise within all of the divisions and research labs within the School of Cinematic Arts, and in other schools across the USC campus. The areas of research investigated by MA+P PhD students are broad, and currently include attention to these core themes: interactive architecture; media activism; affect; world building; database documentary; embodiment and tangible interfaces; games and interactivity; digital historiography; neuro-cinematics; expanded and spatialized cinema; multimodal scholarship; performativity; pervasive/locative media; and immersive journalism.